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Adidas is a truly global sports brand that takes its name from the joining of "Adi", founder diminutive and first letters of his last name "Das".The very first Adidas sports shoes was created in 1920 by Adi Dassler, a cobbler from the village of Herzogenaurach, Bavaria. Dassler was an athlete as well as a shoemaker and applied his understanding to producing products for athletes that helped improve performance at the highest level of sports.Many of the fundamental principles that the first shoes were built upon remain firmly rooted in the company philosophy today as Adidas continues to focus on and believe in "performance" philosophy.Through innovation and design the company continuosly seeks to help athletes of all levels to achieve peak performance with every product brought to market.While devoting itself fully to the sport culture the brand has also become a pure celebration of originality in footwear and apparel.From born originals like Mark Gonzales and Nike Nastase, to the music and style of Missy Elliot and Run DMC, to true champions like David Beckham and Stan Smith the "three stripes" have been there since the very beginning.