Care Label

Care Label

Care Label is an Italian denim brand with a strong  European identity and the name of the brand comes from the washing label which can be found in all clothes.

The denim story of Care Label started in 2007 with the creative intuition of Leopoldo Durante, Enrico Gallo and the contribute of Lapo Elkann.
 
Care and attention to details make Care Label jeans unmistakable: the copper button of their jeans will show a flower of a cotton plant after wearing it; at the back of the jeans there is no label name at first, but after washing the garment the name of Care Label will be visible; the inside silk-screen prints; continuous research of the top selvage denim and all the material used.
Care label also started working on a special collection in co-branding with Adidas.